Are you thinking about starting up a blog for your store (or perhaps improving an existing one that you have let go "stale"?)
Check out video interview with Dustin at McNally Jackson in NY talking about their The Common Reader blog. Three simple questions -- three simple answers.
(Direct link to YouTube video)
The POV that this interview and blog takes is that of a general interest bookstore. Thus, it's a useful tool for those campus stores with a general/trade book section.
But you might also consider how you might adapt the same principles here into your campus store blog to incorporate textbooks, giftware, computer accessories, etc. IE, "Staff picks" work in most product categories, not just general books.
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